Project brief:
The project consisted of creating a visual identity, content for Instagram and a website for an infoproduct focusing on accountants.
Symbol:
The symbol was developed based on the idea of extra income, consisting of a letter "R" that refers to Real (brazilian currency) and to Extra Income. It also constitutes a plus sign to corroborate the idea of "more income"
Typography:
The typography chosen involves two fonts that refer to technology (Alef) and simplicity (Louis George Cafe), both with high legibility.
Alef
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Louis George Cafe
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
Color palette
The color palette was defined to attract accountants interested in the digital market. Purple was chosen because it brings the stability of blue mixed with the energy of red, resulting in innovation in the digital market. The color green was defined as being linked to growth and money. Neutral second colors were chosen to maintain the protagonism of purple and green.
Main colors
#6900FF
#3D9B36
Second colors
#D9D9D9
#FFFFFF
Arts for Instagram:
Web site
Development of interface design and implementation in Elementor Pro: contadeinfoprodutor.com/rec/
